Knowing When It’s Time To Walk Away From a Site
Whether you are new to working online or been at it for years this is a dilemma you will definitely cross. Especially after being online for a while. A site may be kind of productive, but for some reason or other it’s now stagnate and sales are slim to none. There are quite a few reasons that could be happening and I have 5 listed here. Sometimes you have to make the tough choice to sell a site or just delete it from the internet entirely.
- Your interests have changed. Did you start a snowboarding site but now you and your family are no longer going? May be difficult to come up with new content on your own.
- It’s not cost effective. It is taking up more time than the income it is raising. This can be difficult to judge if you have a newer site. But if you’ve been at it a while and some of the other 5 aspects are coming into play, then it’s time to dump it.
- Lost the passion. Even though it’s a topic you still like, there just hasn’t been a passion for it for months or even years. It could be for personal reasons or it could be that you just got bored with it. It could just be that you tapped out your resources on the topic and don’t really know where to go with taking it to another level.
- You’ve outgrown the site. I had this happen with a site recently. The traffic was there, but I am no longer in the mommy mindset with young kids. I am quite disconnected from potty training tips and I didn’t want to outsource the site. It was much easier and cleaner for my business to sell it and make a clean break.
- Don’t say the “W” word! When you think of working on this site it feels like WORK. Nothing will kill your business mojo like that dreaded “W” word feeling. Now I’m not saying that every day is a bowl full of cherries and you should love every aspect of your business. But if you procrastinate and find every reason under the sun not to update or promote a site then you are only doing a disservice to you AND the site.
The best thing you can do for your business is periodic reviews of your stats and just how much you are actually working on the site or promoting it. This will tell you a lot about directions you should take.
If you are having difficulty cleaning up your business I recommend joining my business coaching program at Internet Marketing Cleanup. We spend a lot of time in the first two weeks going over your domains, sites and blogs and really figuring out your next steps. Holding on to baggage is unproductive and I look forward to helping you fire up your business.
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This post is really great. Thanks for sharing your thoughts on how you can walk away from your site and the possible reasons to do it. I do agree that there are time you are going to feel this but of course there is a bit hesitancy to delete or sell it your site.
It can be really rough. Even after you know it’s the right decision and you get a good price for it. It’s still something you usually put a lot of work into. But it does get easier and it’s so much more productive for your sites that ARE working